Resonating features for kids and appeal for families plus commercial potential​

Memorable characters with identifiable traits, distinct style; visual appeal​

great secondary characters; diverse and inclusive for all abilities​

Engaging plots; exciting challenges that engage; comedy and emotion will create connection and meaningful messages​

Interactive elements, catchphrases, unique world building and consistent rules; catch theme, merchandise friendly, ie trans-media appeal​

Educational and development value, social media compatibility; bite sized and global appeal and most of all, franchise potential